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Green Business Solutions
Submit environmental products and reviews for review and rating
The Environmental Leader Technology Reviews is a five-star rating system designed to offer companies feedback and recognition on products that are new or have been updated in 2012.
US takes China to WTO court for pushing clean energy too aggressively ... HUH?
Global problems require multi-governmental coordination, and the US and China are at the heart of the climate change market challenges for LED lighting, clean energy, etc. How do we regain our lead?
FTC Green Guides Updated for Green Marketing
Revised FTC Green Guides caution marketers to refine blanket, general claims that a product is “environmentally friendly” or “eco-friendly” with clear, measurable claims.
Customers Less Tolerant of Employee Rudeness Than Incompetence
People witnessing employee incivility were faster to jump to negative conclusions about the company than those who witnessed employee incompetence. Wow...
Storytelling at Virtual Events
Virtual events are changing business and community communications. But what does that mean? How do you get with the flow of social media, authenticity, value... and change?
Got Green? Media Planet Green Business Supplement in LA TIMES - May 14
Green businesses can tap the LA Green market in this LA TIMES "Green Business" Supplement - publication date: May 14, 2010. Call Carolyn for more info: 310-736-4770.
Cynicism is Undigested Pain ... and Other Big Ideas for Green, Sustainable Communications
Communications isn't simple, or easy. But Roberts, a communications researcher helps us apply feasible theory to green and sustainable messages.
Igniting Inspiration in Communication - J Marshall Roberts (5 videos)
Part 1 - John Marshall Roberts - Igniting Inspiration
Crowdsourcing Is the New Source for Jobs -- and Creative Self-employment
Crowdsourcing is the New Crowdsourcing Is the New Source for Jobs -- and Creative Self-employment
New Product Releases...in THIS Climate !#?$?
Whether you sell wholesale or retail green products, we've reached a new level of buyer expectations. And green isn't good enough any longer!
The 'New Normal' for Advertisers Likely to be the 'New Norm' for Business
Deepest Cuts Behind Them! Business is adopting a new attitude -- maybe we should take a look at the receding tide of excesses.
UC Berkeley Energy Symposium Accepting Poster Submissions for March 2010 Event
Marketing of new technology starts with research and policy awareness. UC Berkeley makes your innovation visible to their conference attendees. And it's free.
Global CSR Trends in Efforts, Sectors and Specialties
Corporate support of environmental, educational and community efforts are significant, and spotty.
Green Police, Is It Humorous or Bad Marketing?
Local & Urban Retail Are In, Even for Big Box Stores
Green business thrives with its community - and when that community is urban, and growing more so -- you can count on this marketplace attracting big box stores and global players. How do you compete?
RETROFIT, a Game to Learn About Energy Efficient Buildings
Games help players experience options in making buildings greener and more energy efficient.
Consumers Tighten Purchasing Strategies for Value
Green marketing is much like value marketing: go low or go high -- the middle market gets squeezed.
Green Marketing Insights with John Grant
Corporate responsibility starts with individual human will.
Green and Clean Tech Predictions for 2010 and Beyond
Three Degrees of Connection for Health, Values, etc.
Communities are built on relationships -- but which ones, and how many? Social networking has new tools, but does it have new purposes and new results?
"Sadness also spreads in a network, but not as quickly, the researchers found. Each happy friend increases your own chance of being happy by 9%, whereas each unhappy friend decreases it by 7%. This reflects the total effect of all social contacts."
Communications for Technology...oops!
Technology is amazing...and communications is all about a genial approach, accuracy and thoroughness. Right!
Augmented Reality Between a Magazine and YOUR Web Screen
New Web technologies usher in new immersive and interactive communication technologies that marry magazines, web pages and webcams.
Have green product ideas? Yahoo! Kicks Off ‘Make It Green’ Promotion
Do you have ideas for green products? Now you can submit them to a central database and take your chance on getting them made and getting paid for your ideas!
Green Trends for 2009: Simplicity, Responsibility and Community
Change has hit the economy. How do you position your company and products to survive and thrive?
Green Publishing, Green Messaging...Green Communications
Green messaging in exploding like a dandelion puff!
Flow the Expose about Our Water Supply Showing in West Hollywood, Sept 14
Flow, For Love of Money is a powerful education about how to protect our water supply...here in California and around the world.
Replace PRE-1993 Refrigerators...and Save Energy with Art!
Creative art event by EPA and DOE spreads the word about refrigerator energy recycling
Encourage and Support Biodiversity for Impact
California flora and fauna are statewide treasures -- as diverse as any on our continent. Consider encouraging your community to notice wildflowers and the communal nature they have with other favorite wilderness players
Greengard Uses Educational Competition to Foster Green in Education
The WiredCats have adopted the recycle, replace, and reuse them to bring the 'green' message to the education community.
It's Time for Kits...Green Business Opportunity
I have one word for you. Kits!
Edited by Carolyn Allen, owner/editor of California Green Solutions