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Home > By DEPARTMENTS > Sales and Marketing > Marketing Management > Green Marketing Trends

The Santitation District's Role in Water Conservation

Green marketing is about more than advertising and promotion. It is also about being a reputable member of your community -- and letting the public know what you do to protect and serve them.

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One way to do this is to connect with organizations that provide recognition of quality service and business policies. Once such program in Los Angeles County is the County Santitation Districts that monitors company effectiveness with both solid and water waste.

Certificates of Recognition were sent to 459 companies by the Sanitation Districts of Los Angeles County for being "good corporate citizens" for the year 2007.

"As far as we’re concerned, the 459 industries receiving certificates are our model citizens," notes Steve Maguin, Chief Engineer and General Manager of the Sanitation Districts. "We appreciate their effort because it makes our job of running a huge wastewater collection and treatment system so much easier."

These companies were consistent in their compliance with all their industrial wastewater discharge requirements in 2007. They met their limits for wastewater discharge, they were free from any notices of violation, they maintained their environmental equipment and they fulfilled their permit requirements.

What's more intriguing is that "only" 74 of those 459 companies have received this recognition consecutively for the last five or more years.

The idea for the Certificates of Recognition originated with the Sanitation Districts’ Industry Advisory Council, an advisory group of 18 representatives from different industrial sectors. The Council and the Sanitation Districts felt it was important that industries with good compliance records be recognized. The Recognition Program is now in its twelfth year.


What are the key requirements to be a "model citizen"?

  • Water conservation
  • Pollution control
  • Reuse of water

"This is a great example of private industry working with regulators for economic and environmental benefits," said Ron Wood, President and CEO of the San Gabriel Valley Economic Partnership. "Their determination and innovation show that we can have a diverse and growing economy while maintaining our quality of life."

The Sanitation Districts are a partnership of independent special districts serving over 5 million people in 78 cities and the unincorporated territory within Los Angeles County. The Sanitation Districts provide environmentally sound, cost effective wastewater and solid waste management, and in the process convert waste into resources such as reclaimed water, energy, and recycled materials.



Edited by Carolyn Allen, owner/editor of California Green Solutions
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