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Home > By DEPARTMENTS > Sales and Marketing > Creative Management > Web Design

Graphics Gone Green is a Guide to Practical, Purposeful Marcom Design

Green business has a heart of green communications. And green design. And thoughtful sourcing. Here's how...

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When your eyes are opened...you have to do something that matters. Erica Aitken and Rita Amladi are graphic designers who had reality sock them between the eyes...and they are doing something significant to help you understand practical things they do...and you can consider, as a communications and information consumer and/or designer.

Graphics Gone Green

I appreciate what they've done. Having been a communications designer -- including graphics (as in...on paper, etc) for many years, I know that in graphics you make momentous decisions with each project you complete. "Graphics Gone Green" (www.graphicsgonegreen.com) follows a designer’s day at work, starting with matters relating to your studio or work environment, followed by tips on efficient Internet use, streamlining client and workgroup communication, “green” design strategies, print-related issues, and finally, locating and working with sustainable print providers. To green your workday, you need an understanding of what you can and cannot change, and feasible ways to reduce your carbon footprint at work.

"Setting up a green studio..."

From designing your workspace ... to optimizing your digital tools ... to collaborating ... and designing "anything", this book is an interactive treasure of tips, techniques and reasons for making green choices.

Erica is a color expert in prepress ... so she knows something about graphic design and the flow of communications design. When she talks about "Design for Print", people listen!

From keeping current with which papers are available, to color management to VOCs in your ink and press cleanup, your design choices matter and can make your money when you deliver excellence at a reasonable price to your clients. And if you're the client...you need to give this book to your designer! And then hold their fingers to the green light!

Need colorful printing? It's covered, ever so "spot-ie"!

Need to make your packaging more sustainable? It's in there.

Need a FSC-certified printer? They're blanketing the biz!

Need it delivered? Check out a "Smarter" way!

Want to get more demanding? Check out on-demand options.

Want to go waterless? It's kind of like going topless :-)

And if that doesn't "finish" you off...the gorgeous graphics married to valuable information will leave an engraved impression on your career.

People make the difference...

This ebook introduces you to fantastic pioneers who have cut a path in a jungle of bureaucrats, naysayers, and skeptics, always with great determination. You will be in good company!

Erica kindly let me take a peek inside her new book, and I am delighted that someone so knowledgable about the printing world has researched the green options that back up a common sense approach to greening your marketing and media design choices.

Check out the checklists, the links to sources and resources while you're designing your greener career! :-)

Contact:
Graphics Gone Green
Rods and Cones, Inc.
501 Mission Street
Santa Cruz, CA 95060
(831)421-0131
www.graphicsgonegreen.com



Edited by Carolyn Allen, owner/editor of California Green Solutions
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