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Home > By DEPARTMENTS > Sales and Marketing > Green Marketing

Green Marketing Insights with John Grant

Corporate responsibility starts with individual human will.

Find green business solutions
Green solutions are available, now we need the conversation that puts our crisis management system to work. Green marketing is a powerful tool to foster solutions, one little change at a time.

Conversations with Green Gurus

John Grant puts green marketing into a new perspective. Looking differently...creates new ideas for the new reality facing us.


Green marketing is a matter of prioritization for both companies and consumers. It's time to think of green marketing differently. It's not about whether people with "pay more" for green.

It's about a tipping point in our civilization.

Green motivations include such strategies as...

  • Avoid risk
  • Save money
  • Improve health
  • Disclosure of key metrics
  • Survive!

Survival is part of every person's living tapestry... we can survive with panic or with personal mastery in relationships, crafts and building businesses based on creativity and services. It's up to us, and all these efforts are part of green marketing -- communicating hope, solutions and reminding us of the need, progress and appreciation.

Do something!  Try something better! 

"Green marketing is about solutions and making progress!" says Grant.



Edited by Carolyn Allen, owner/editor of California Green Solutions
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