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Cynicism is Undigested Pain ... and Other Big Ideas for Green, Sustainable Communications

Communications isn't simple, or easy. But Roberts, a communications researcher helps us apply feasible theory to green and sustainable messages.

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John Marshall Roberts discusses the science of inspiration, and the role of communication for creating profound social change. Concepts such as designing systems to fit human motivations and inclusiveness. Communicating the purpose of a business...

Finding the right message comes first. But creating ways to communicate that message is PART of the communications exchange -- and can lead to frustration ... or action. That's our challenge today, helping cynics and frustrated citizens understand how THEY can participate in a better future.

From ancient times when man decided they had a connection with nature -- through all the great eras of civilization -- we have looked for "systems" we can tap into for a better life. Sustainability can be one of those powerful systems. But we, the communicators, have to pay to price of designing an effective system of meaning and action.

J. Marshall Roberts is a communications researcher and teacher who can help take our green and sustainable communications to a more effective level.

Edited by Carolyn Allen
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