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Bioplastics surge - then move out of California... Hmmm

Green business development is like an ecosystem. It's a system in which we ALL operate, and when we lose a significant "species"...the system is drained of sustainable resources. Cereplast is an example.

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California has built an infrastructure for innovation in green -- research, workforce, intellectual property, and small business office space and manufacturing space. And transportation. But the full story is often found in the last paragraph of a news story -- and Cereplast provides an example of the story we should take note of.

They are outsourcing ... to a less expensive sate. Jobs are being saved for the US, true. And they are moving production closer to manufacturing demand, possible -- which would be a greener strategy. But what happened to the folk wisdom of "dance with the one who brung you"?

California is losing green manufacturing operations and green jobs because of the cost of living, cost of operations in our state. This is a key issue for all of us.

What can we do about it? Whether we make consumer or professional buying decisions, we can be conscious that buying LOCAL FIRST matters. As property owners who rent properties, we can resist the temptation to gouge or maximize rents. In fact, all of us can resist that temptation to drive up inflation. Every choice matters. Califoria is a "SYSTEM" of innovation, production and purchasing -- and we compete with other systems with different resources. If we don't keep our economic ecosystem balanced -- we lose.

Cereplast, Green Bioplastics Maufacturer Grows Up...and Out

Cereplast is a small green manufacturer that started in Los Angeles area in the food products sector -- then moved to larger demand industries such as automotive, consumer goods, electronics and packaging.

It manufactures proprietary bio-based plastics, and expects to ship approximately 16 million pounds of bio-plastic resins to customers in 2010, increasing shipments by 400 percent and revenue by 190 percent compared to 2009.

Cereplast recently entered into new global distribution agreements with several companies, including Ashland Distribution and Bunge Alimentaris, which has contributed to the company’s rise in shipment estimates.

“Distributors are increasingly utilizing bio-plastics as an alternative to petroleum-sourced materials in order to meet growing consumer and industrial demand for economically and ecologically sound, ‘green’ products,” said Frederic Scheer, Chairman and CEO of Cereplast, Inc.

The bioplastics sector surged last year despite the economic downturn, according to a recent survey from European Bioplastics.

To meet growing demand, Cereplast recently opened a new state-of-the-art production facility in Seymour, Indiana. The plant can produce approximately 80 million pounds of bioplastic resin annually at full capacity.

The move to the new plant, which was relocated from Southern California, also has significantly reduced real estate and utility costs for the company.

Cereplast (Corporate offices)
300 N. Continental Blvd. Suite 100
El Segundo, CA 90245
Tel: (310) 676-5000
Fax: (310) 615-9800

Edited by Carolyn Allen, owner/editor of California Green Solutions
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