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FTC Endorsement Guides for Online Publishing

Product and service reviewers and publishers must disclose relationships with advertisers or providers of goods and services -- this applies to all professional and non-professional reviewers.

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Endorsers must disclose one's relationship to an advertiser.

Consumers want information online about what other consumers say, and they want transparency about the relationship with an advertiser.

Bloggers usually talk about their thoughts and daily lives, but if you have a relationship with an advertiser, you need to disclose that relationship.

Just say, "ABC gave me this product to try." Be straight forward and upfront.

FTC makes it clear that professional reviewers and bloggers are on the same playing field. Be upfront about any conflicts of interest you have.

FTC Endorsement Guides has a website that details many of the questions youight have. And I have no relationship with the FTC to pass this information on to you. :-)

Download the text of the Revised Endorsement and Testimonial Guides

Edited by Carolyn Allen
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