Green business, green careers and job training
Solutions that build smart communities with green careers and sustainable businesses!
HOME
EDITOR'S BLOG
FEATURE ARTICLES
GET STARTED

Save on Career Education through Lorman Education

Our readers are offered a discount on Lorman seminars and courses. Check out their business, management and legal offers at this link to qualify for our discounts. They also offer green business training opportunities. Please visit http://www.lorman.com/training/CaliforniaGreenSolutions for a complete listing of courses. Register online or call Lorman at 866-352-9539.
Home > By DEPARTMENTS > Sales and Marketing > Marketing Management > Branding for Marketing Impact

GPS Navigation System Marketability Factors

Navigation systems have become increasingly affordable and are now the target of consumer electronics competition

Find green business solutions

Automotive Market Becomes Communication Media

Navigation systems have become increasingly affordable and are now the target of consumer electronics participants who view the automotive market as an untapped opportunity, notes Frost & Sullivan Research Analysts. Convenience, efficiency and the need to avoid using paper maps seem to be driving interest in navigation systems.

Fifty nine per cent of non-navigation users interviewed appeared interested in purchasing a navigation system in the future. However, respondents in the United Kingdom were not interested in navigation systems, which were considered an unsafe option when compared to multi-maps.

In terms of ownership, Tom Tom had the highest penetration of navigation systems across Europe, followed by Sony, Blaupunkt, Navman, Garmin and Acer.

Respondents rated ease of use (interface with the system) as the most important factor in their decision to purchase a navigation system, followed closely by the cost of the system. Ease of installation was also an important consideration, which suggests that potential customers need a hands-on demonstration prior to purchase. Vehicle manufacturers and suppliers would benefit from educating consumers at their dealerships and explain who navigation systems work.

According to the interviews, consumer electronic retailers were found to be the preferred purchase channel, which points to the fact that respondents need to touch and feel the system prior to purchase. Whilst almost 60 per cent of fixed system owners were purchased at the car dealership, there were four key purchase channels for portable owners, which consisted of consumer electronics stores, the Internet, car accessory shops and department stores.

Consumers realise the benefit of embedded navigation systems and are ready to pay 2 to 3 times over and above the price of a portable device. In this price-centric market, portable systems are set to dominate, given their obvious price advantages.

Consumer Desirability & Willingness to Pay for Navigation Systems and Features is part of the Automotive and Transportation Growth Partnership Service, which also includes research on different product domains in the Telematics and Infotainment industry. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years.



Edited by Carolyn Allen, owner/editor of California Green Solutions
Green Solution Providers
Green companies directory
Submit
your green solutions - business, nonprofit, government program.
It's free.
| GPS | transportation |

Share in Social Media

Sign Up For News & Information
Subscribe to our free solutions newsletter
BONUS DOWNLOAD (PDF)
"Ten+ Tips for Greening Your Office"

SUBSCRIBE HERE
Read prior issues: California GreenLines

Search For Green Solutions

Custom Search
Green Career Center
Green Job Wizard
Career Certifications Directory

green job training certifications
Green Biz Center
Solutions For Green
Directory of Green Companies

Solutions for Alternative Energy

rose in natural systems
Green Living Center
Solutions for Green: Consumers

Solutions for Remodeling

Backyard Nature Center

INSTANT GREEN POLL

"Knowing is not enough; we must apply. Willing is not enough; we must do." Goethe
RECENT ARTICLES
SITE NAVIGATION
ABOUT US

Related Articles

EPA SmartWay Programs Help Green Today's Vehicles and Transport Options

Alternative Fuel Vehicle Incentive Program

California Cut Flower Growers Build Cooperative Logistics System to Cut Costs

Related Green Resources

Marcom Tips
Interactive & Video Tips

Career Resources

We encourage lifelong learning to support sustainable communities and provide these select resources to help you pursue green and sustainable self-development:

Lorman Business Training Directory of On-line Business and Compliance Classes

Green Job Wizard Job and Career Certifications Directory

Job & Career Resources

Governance
Management
Manufacturing
Operations
Facilities
Transportation
Finance
Sales & Marketing
Human Resources

Green Economy

Business Sectors
Natural Resources

Solutions For Green

About Us ~ Privacy Policy
Contact Us ~ Home

Text Link Ads

AD: Place your link here

ABOUT CALIFORNIA GREEN SOLUTIONS

We help you green your career, workplace and community by connecting you to quality green, sustainable and high performance resources. California Green Solutions focuses attention on effective solutions that sustain our natural systems. You can support our editorial work by supporting our advertisers and spreading the word about best practices and green solutions.
California Green Solutions is a publication of Carolyn Allen ~ Copyright ©2006-2030 Carolyn Allen

B2B | Job Certifications | Alternative Energy | Events | Green Directory | LED Lights | Remodeling |
CONSUMERS | Backyard Nature | Senior Health | MultiMedia Marketing | Marketing | Networking Events | Japan |